Unity Nutrition Enters Affiliate Agreement with CrossFit BC

Led By Renowned Athlete, Author, Wellness Expert and International Speaker Dai Manuel, the Downtown Gym Will Retail Unity’s Full NSF Certified Performance Nutrition Product Line To Its Elite Competitive Members

Vancouver, British Columbia, Canada – October 21, 2025 – Unity Nutrition Inc. (“Unity”), the Canadian dietary supplements and lifestyle brand redefining performance and wellness, has signed an affiliate agreement with CrossFit BC, one of the most dynamic and well-regarded fitness communities in Vancouver and British Columbia.

This partnership brings Unity’s science-based NSF Certified for Sport^® nutrition products—including its flagship ELEVATE Performance Coffee™—directly to members and athletes at the popular downtown training facility.

Led by proprietor Dai Manuel, a well-known CrossFit competitor, HYROX athlete, author and global speaker on health and peak performance, CrossFit BC has built its reputation as a hub for athletes who demand more from themselves.

With programs ranging from CrossFit training to HYROX competition preparation and training, the facility attracts a committed community of highly driven individuals, in total alignment with Unity’s market focus.

Under the agreement, Unity Nutrition products will be retailed within the gym, with major presence at CrossFit and HYROX testing events and competitions by CrossFit BC.

“Our mission at Unity is to support international class competitors and everyday athletes with category leading premium products designed for clarity, energy, and sustained performance,” said Roger Noujeim, CEO of Unity Nutrition.

“CrossFit BC is more than a place to train—it’s a community where people of all levels come together to push limits, celebrate progress, and support one another. Led by Dai and Christie Manuel, two of BC’s most respected voices in health and wellness, CrossFit BC has built a culture that welcomes everyday athletes and competitive performers alike. We’re proud to stand with their team in fueling Vancouver’s fitness community as they strive to grow stronger, healthier, and more connected,” added Mr. Noujeim.

“At CrossFit BC, it’s never just about lifting weights — it’s about lifting each other up. That’s why teaming up with Unity Nutrition makes so much sense. Their commitment to fueling clarity, energy, and performance matches exactly what our athletes need to train hard, recover well, and keep showing up for life. Together, we’re building stronger humans inside and outside the gym,” said Dai Manuel, Owner of CrossFit BC.

This partnership expands Unity Nutrition’s presence into the heart of Vancouver’s competitive fitness scene, marking another step in the company’s journey to become the go-to performance nutrition brand for everyday athletes, Olympics level competitors and sports teams worldwide.

On behalf of the Company,

Roger Noujeim
Chief Executive Officer
Telephone: 604 367 8865

About Unity Nutrition
Designed for Athletes.  Made for you.

UNITY Nutrition develops premium nutrition products designed for professional athletes, but produced for anyone and everyone committed to optimizing their health and performance. With a focus on the Mind, Body, and Soul, UNITY formulates science-based, performance-driven nutraceuticals and lifestyle products. Its flagship product, ELEVATE Performance Coffee™, is NSF Certified for Sport® and blends organic coffee with top quality ingredients such as MCT oil, collagen, and NeuroBoost™ to help individuals perform and function at their highest level - in sports, at work, and in life. Discover how to elevate your performance, at https://unitynutrition.ca.